About Me
Jen De Mel
Strength & Wellness Coach
Hello, I’m Jen, and I’m passionate about helping women over 40 feel strong, confident, and fully in control of their health.
Your body is evolving—it’s not about “getting back” to where you were, but about building the strongest, most resilient version of yourself today through movement, nourishment, and mindset.
As a personal trainer since 2013, I’ve lived through the challenges of redefining strength. After becoming a mum in 2017, I struggled to feel like myself again. My body felt different, my energy was drained, and even my confidence in training had shifted. The pressure to “bounce back” didn’t help, leaving me questioning who I was now.
That journey reshaped everything. It taught me that strength isn’t about returning to an old version of yourself—it’s about stepping fully into the next, stronger chapter.
Bespoke Coaching, Designed for Your Needs
I know firsthand that women’s bodies require more than generic fitness plans, especially after pregnancy and the hormonal shifts that come after 40. Recovery, posture, and energy levels all play a role in how you train, fuel, and thrive. That’s why I’ve made it my mission to create sustainable coaching programmes that work with your body—not against it.
Whether you’re rebuilding strength, navigating injury recovery, or wanting a sustainable approach to feeling energised, capable, and powerful, I’m here to help you train smarter, move better, and unlock strength you didn’t think was possible.
Learning & Expertise
I believe that strength is an evolving journey, and that’s why I continually refine my expertise. With over 10 certifications in strength, conditioning, recovery, nutrition, breathing techniques, and holistic wellness, my coaching goes beyond workouts—it’s designed for women’s health at every stage.
I’ve also collaborated with The Girls Gone Strong movement, championing strength, health, and empowerment for women worldwide.
You don’t need to fight against your body—you just need the right strategy to work with it. And that’s exactly what I help women over 40 achieve.

10 x Certified Specialist
- pre & postpartum exercise
- nutrition
- breathing
- hypopressives
- pre & postpartum exercise
- Diastasis Recti
- nutrition
- breathing
- hypopressives










Book a consultation!
- Clarify Your Strength & Wellness Goals → Understand where you are now and define a clear, achievable path to feeling stronger, more energised, and fully aligned with your body.
- Get a Personalised Strategy → Identify the right training, nutrition, and mindset approach for your body’s evolving needs.
- Start Taking Action Today → Walk away with clarity, confidence, and next steps so you can begin building strength, optimising your health, and making lasting progress.
