Strength & Wellness
for Women 40+
Your health is the foundation for everything you want to achieve
Your future Self is thriving.
You don’t wait for her.
You build her.
I guide women over 40 to step into world class wellness through personalised strength, health and conscious transformation.
Strength
Strength transforms everything.
It’s the foundation that allows women to move with confidence, own their energy, and feel fully in control of their bodies.
Strength isn’t just about muscles. It’s about resilience, posture, balance, and the power to show up fully in life.
Lifestyle &
Nutrition
Your body builds strength from the inside out. The way you fuel, move, and recover shapes your ability to build muscle, maintain energy, and feel your best every day.
Small, intentional choices like balancing nutrients, staying active, and prioritising recovery, create lasting change.
No extremes, just sustainable habits that fit seamlessly into your life.
Conscious Transformation
From aligning your goals with your life’s purpose to recognising limiting beliefs and self-sabotaging patterns, true transformation starts with the way you think.
Small, intentional mindset shifts help rewire habits, break cycles, and create lasting change—empowering you to take control of your future with clarity and purpose.
Jen de Mel
Strength & Wellness Coach
Empowered Strength & Vitality for Women 40+
Are you ready to feel strong, energised, and fully in control of your health? I’m so glad you’re here! My coaching is designed exclusively for women over 40 who want to build strength, improve their health, and redefine what’s possible, without the grind or quick fixes.
Holistic Approach: Strength isn’t just about workouts—it’s about movement, nutrition, recovery, and mindset. Every element is designed to support your body for longevity and vitality.
Smart, Efficient Training: Time and energy are valuable. My coaching focuses on intelligent, effective , bespoke training for women 40+ that works with her body’s unique needs—not against them.
Sustainable Habits for Real Results: No more extreme transformations that leave you exhausted. My approach is built on lasting strength, balance, and confidence that stays with you for life.
Expert Guidance for Women’s Evolving Bodies: With a background in strength and conditioning, corrective exercise, and holistic wellness, I specialise in helping women over 40 train smarter, recover better, and feel stronger than ever.
Your health isn’t something to chase—it’s something to build intentionally. You don’t wait for her. You build her.
My Signature Framework
Align
Breathe
Strengthen
Fuel
Flow
Fortify
You want to feel like yourself again. Strong, energised, and confident —but with everything on your plate, the last thing you need is another overwhelming fitness or nutrition plan that feels impossible to stick to.
If you’re navigating the changes that come with life after 40, struggling to find the right approach to movement, recovery, and nutrition, or feeling disconnected from your body’s strength, I can help you rebuild confidence in your body with a fully supportive and personalised approach designed for women’s evolving needs.
As a strength and wellness coach with over 10 years of experience, I understand exactly what it takes to train smarter, move better, and create lasting, sustainable results that work with your body, not against it.
Strength isn’t just what you can lift—it’s how you rise, how you push forward, and how you own every challenge with total confidence.
Going Deeper with Ativo community.
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Yoga Shop.
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